Leading businesswoman Priscilla Hannaford, CEO of Brilliant Publications, was in Frankfurt last week speaking at the Frankfurt Book Fair. The event, titled: “International Success Stories”, was aimed at promoting international trade in the educational books market.
Focusing largely on the need for a creative approach to teaching at a young age, Priscilla spoke on how Brilliant Publications’ success stems from concentrating on the niche markets, which the mainstream publishing companies neglect. As a result, Brilliant Publications have found an international market for their books, with books published in Germany, Turkey, Australia, South Korea and Mexico, amongst others. Continue reading